This Week’s Most In-Demand K-Beauty Products

Every week, we see certain products catching the attention of our sellers more than others. Whether it’s due to unique formulations, strong customer demand, or seasonal skincare needs, some items simply stand out. Here are the top five K-Beauty products that gained the most interest from sellers this week and why they were in the spotlight.

1. 🔗[ANUA] Heartleaf 70% Daily Lotion
Lightweight yet deeply hydrating, this lotion is ideal for sensitive and irritated skin. The high concentration of heartleaf extract (70%) helps calm redness and strengthen the skin barrier without leaving a greasy finish. With more people leaning towards gentle skincare, it’s no surprise that this lotion is a favorite, especially among those looking for a simple, effective moisturizer.

2. 🔗[THE SAEM] Iceland Hydrating Eye Stick
Convenience meets hydration with this cooling eye stick. Packed with Icelandic mineral water, it instantly refreshes tired eyes and provides a quick boost of moisture. The stick format makes it easy to apply on the go, making it a popular choice for customers who want a fuss-free way to keep their under-eye area hydrated throughout the day.

3. 🔗[ANUA] Heartleaf 77 Clearpad
Exfoliating yet soothing, these toner pads have been flying off the shelves. The 77% heartleaf extract helps reduce irritation, while the dual-textured pads gently slough away dead skin cells. Sellers have noted a surge in demand for these due to their effectiveness in improving skin texture while remaining gentle enough for daily use.

4. 🔗[ANUA] Heartleaf 70% Intense Calming Cream
This rich yet non-heavy cream has been a go-to for those dealing with dryness and sensitivity. With its soothing properties and deep hydration, it’s particularly sought after as we transition between seasons. Customers love its ability to nourish the skin while keeping irritation at bay, making it a bestseller this week.

5. 🔗[HARUHARUWONDER] Black Rice Moisture Airyfit Daily Sunscreen SPF50+/PA++++
Sunscreen remains a top priority, and this one has been a standout thanks to its lightweight, non-greasy formula. The infusion of black rice extract adds an antioxidant boost, making it more than just sun protection—it also nourishes and protects the skin from environmental stressors. The sheer finish and breathable texture have made it a hit among customers looking for a daily sunscreen that feels comfortable all day long.

With the growing focus on gentle, effective skincare, it’s no wonder that calming ingredients and multi-functional products are leading the charts. Stay tuned to see what products make waves next week!