Have you ever wondered which K-beauty products are actually popular in Korea?

If you're wondering what K-beauty products are actually loved and used by Koreans, you've come to the right place.

What's Hot in K-Beauty: Olive Young Awards 2024

Olive Young, often referred to as "The Sephora of Korea," has revealed the standout beauty and health products of the year with its 2024 Olive Young Awards and Festa.

Based on an in-depth analysis of 160 million purchase transactions and insights from their 15 million-member database, this annual event celebrates the top-performing products that embody the essence of Korean beauty trends.

In 2024, Olive Young expanded its scope by introducing a Global Trends category, recognizing 19 innovative products that reflect K-beauty’s growing influence worldwide. The awards covered a total of 33 categories and 137 products, with purchase data collected over a year from July 1, 2023, to June 30, 2024. This extensive selection showcases the products that have defined the beauty routines of both domestic and global consumers.

In this article, we’ll dive into the must-have products that dominated the 2024 Olive Young Awards.

If you’re a retailer looking for wholesale opportunities, these award-winning items are your perfect gateway to the ever-growing demand for K-beauty in the global market.

Winners of Olive Young Awards 2024

Best Toner

Round Lab 1025 Dokdo Toner

The Round Lab 1025 Dokdo Toner is a gentle, hydrating toner designed to soothe and balance sensitive skin. Enriched with 74 natural minerals from the deep sea waters of Ulleungdo, this award-winning toner replenishes moisture while maintaining the skin’s natural hydration levels.

The low-irritation formula contains key ingredients such as:

• Panthenol: A provitamin known for its hydrating and anti-inflammatory properties, helping to protect against irritation.
• Allantoin: A natural emollient that soothes, softens, and supports skin recovery.
• Betaine: Derived from sugar beets, this amino acid enhances hydration and supports the skin's moisture balance.

Ideal for those with sensitive or reactive skin, the Dokdo Toner offers a hyaluronic acid-free formulation, making it a perfect option for individuals prone to breakouts from hyaluronic-based products. Its lightweight, water-like texture absorbs quickly, leaving the skin fresh, calm, and hydrated.

This toner not only removes dead skin cells and unclogs pores but also provides an effective solution for anyone seeking a hydration boost without irritation—truly a standout in skincare.

Buy wholesale and sell in your store:

• 100ml
• 200ml
• 500ml

Best Serum

Goodal Green Tangerine Vita-C Dark Spot Care Serum

The Goodal Green Tangerine Vita-C Dark Spot Care Serum is a game-changing solution for brighter, more even-toned skin.

Packed with 70% green tangerine extract, this lightweight gel-like serum delivers an exceptional dose of natural vitamin C derivatives—up to 10x more potent than traditional citrus fruits. It targets dark spots, post-acne hyperpigmentation, and uneven skin tone while preventing new discoloration from forming.

This powerhouse formula includes:

• Ascorbyl Glucoside: A stable, high-performing vitamin C derivative that brightens and nourishes without irritation.
• Niacinamide (Vitamin B3): Renowned for its ability to even skin tone and boost hydration.
• Arbutin: A natural skin brightener that fades hyperpigmentation effectively.
• Centella Asiatica (Tiger Grass): Calms, soothes, and strengthens the skin barrier.

Mindfully crafted from hand-harvested organic green tangerines, grown using natural fermented soybean fertilizers, this serum is rich in antioxidants and completely safe for sensitive skin. The formula is non-oxidizing, protected in a UV-coated, airless pump bottle to ensure maximum freshness.

Gentle enough for both morning and evening use, this serum has become a global favorite for anyone looking to restore glow and clarity to their complexion while tackling stubborn dark spots. See why this skincare essential has taken the world by storm!

Buy wholesale and sell in your store:

• 40ml
• 40ml (US shipping only)

Best Cream/Moisturizer

Aestura Atobarrier 365 Cream

The AESTURA Atobarrier 365 Cream has earned its reputation as a trusted skincare solution, with over 2 million units sold and a product being purchased every 20 seconds.

This intensely hydrating cream is specifically formulated to repair and strengthen the skin's moisture barrier, making it ideal for dry, sensitive, and compromised skin types.

Key benefits:

• 120-Hour Deep Hydration: Delivers long-lasting hydration through a unique blend of high-density ceramides, fatty acids, and cholesterol, which lock in moisture and repair your skin barrier.
• Patented Triple Lipid-Capsule Technology: Features encapsulated ceramides that penetrate deeply, effectively replenishing moisture and sealing gaps in the skin barrier.
• Gentle and Hypoallergenic: Free from animal cruelty, artificial fragrances, dyes, mineral oils, and harsh chemicals, this cream is dermatologically and allergy-tested to suit even the most sensitive skin.

The lightweight, unscented formula absorbs smoothly into the skin, leaving it feeling soft, silky, and non-sticky. Though deeply moisturizing, it’s especially beneficial for dry or flaky skin that requires intensive care.

The AESTURA Atobarrier 365 Cream not only hydrates but also fortifies the skin’s defense against environmental stressors, ensuring a smooth and balanced complexion.

Perfect for daily use, this cream is a go-to solution for anyone seeking to restore hydration and vitality to their skin barrier.

Buy wholesale and sell in your store:

• 80ml

Best Mask Pack

Torriden Dive-in Hyaluronic Acid Masks

The Torriden Dive-In Hyaluronic Acid Mask is a luxurious sheet mask designed to provide intense hydration and instant skin rejuvenation.

Enriched with five molecular sizes of hyaluronic acid, this award-winning mask delivers moisture deep into every layer of the skin, leaving your complexion plump, dewy, and refreshed.

Key Benefits

• Deep Hydration: The 5D Hyaluronic Acid Complex penetrates the skin at multiple levels, providing lasting moisture and a visibly plumper appearance.
• Soothing and Calming: Infused with panthenol, allantoin, and centella asiatica extract, the mask reduces irritation, redness, and stress on sensitive skin.
• High-Quality Mask Sheet: Made from soft bio-cellulose material, the mask adheres closely to the skin, ensuring optimal delivery of its serum without greasiness or residue.

This mask is hypoallergenic, cruelty-free, and vegan-certified, containing no artificial fragrances, parabens, or mineral oils. It is safe for all skin types, including sensitive and acne-prone skin.

Key Ingredients

• 5D Hyaluronic Acid Complex: Provides multi-layer hydration for glowing, supple skin.
• Panthenol (Pro-Vitamin B5): Strengthens the skin barrier while preventing moisture loss.
• Allantoin: Soothes and protects sensitive skin prone to irritation.

This mask’s powerful hydrating formula makes it a staple for self-care routines or a quick skin pick-me-up before any big event. No wonder it was crowned #1 Best Face Mask at the Olive Young Awards 2024!

Buy wholesale and sell in your store:

• 27ml x 10ea

Best Toner Pad

Mediheal Madecassoside Blemish Pad

The Mediheal Madecassoside Blemish Pad offers a quick and effective solution for blemish-prone skin with its innovative blend of powerful ingredients and thoughtful design. Perfect for daily use, these square pads deliver soothing, hydrating care that calms and improves the appearance of post-acne marks and uneven skin tones.

Key Benefits

• Day & Night Skin Care: These versatile pads serve as both a toner and a concentrated blemish control treatment. Use them as a quick wipe or leave them on like a mask for intensive care.
• Soothing and Restorative: Enriched with Centella Asiatica and micro-particle Madecassoside, these pads help reduce irritation, redness, and blemishes while improving overall skin texture.
• Blemish Reduction: Formulated with niacinamide, these pads promote skin clarity by reducing the appearance of dark spots and discoloration caused by blemishes.
• Advanced Delivery Technology: Mediheal’s CalmingTox Complex and liposome delivery system ensure faster and deeper absorption of active ingredients for optimal results.
• Hypoallergenic and Vegan-Friendly: Made with 100% plant-derived fibers, free from artificial dyes and fragrances, these pads are gentle enough for all skin types, including sensitive and acne-prone skin.

The unique square pad design with rounded edges offers excellent coverage for hard-to-reach areas like the nose and jawline. Paired with an included tweezer for hygiene, this product ensures a clean and convenient experience every time.

Proven Results

• 100% satisfaction in immediate skin soothing and hydration without stickiness.*
• 16.78% reduction in blemishes after 4 weeks of use.*
  (*Based on clinical and customer satisfaction tests.)

Achieve smoother, brighter, and healthier-looking skin with the Mediheal Madecassoside Blemish Pad—a must-have for anyone battling blemishes or post-acne marks.

Buy wholesale and sell in your store:

• 170ml / 100 pads

Best Cleanser

Manyo Factory Pure Cleansing Oil

The Manyo Factory Pure Cleansing Oil is a cult-favorite cleansing solution, with over 10 million units sold globally.

This gentle yet effective cleansing oil effortlessly removes makeup, sunscreen, blackheads, and impurities without clogging pores or disrupting the skin's natural balance.

Key Benefits

• Deep Cleansing: Melts away stubborn makeup, sunscreen, and sebum while unclogging pores.
• Nourishing Ingredients: Formulated with 14 plant-derived oils, including hydrating argan oil and jojoba seed oil, it nourishes the skin while maintaining its moisture barrier.
• Skin-Safe Formula: With a slightly acidic, low-pH formulation, it supports the skin's natural pH balance, making it suitable for all skin types, including sensitive and acne-prone skin.
• Transformative Texture: The lightweight oil emulsifies into a milky consistency upon contact with water, leaving the skin feeling refreshed and non-greasy

We love it because it offers natural exfoliation with rice bran oil, which gently removes dead skin cells and helps minimize the appearance of pores.

This product is versatile, making it an ideal choice both as a makeup remover in the evening and a hydrating cleanser in the morning.

It is dermatologist-tested, cruelty-free, and free from artificial fragrances or harsh chemicals, ensuring a clean and gentle experience for your skin.

Pro Tip

For deep pore cleansing, mix one pump of the cleansing oil with a small amount of baking soda and gently massage over blackheads (recommended 1–2 times per month).

Reveal soft, hydrated, and balanced skin with the Manyo Factory Pure Cleansing Oil—an essential step in any skincare routine!

Buy wholesale and sell in your store:

• 200ml
• 200ml (Deep Clean version)

Best Sunscreen

Round Lab Birch Juice Moisturizing Sunscreen

Round Lab Birch Juice Moisturizing Sunscreen is a top-rated sunscreen that provides powerful UV protection while nourishing and hydrating your skin.

Enriched with birch tree sap, this sunscreen is packed with essential minerals, enzymes, proteins, and antioxidants that help reduce inflammation and improve skin health. The formula creates a moisture-rich barrier that locks in hydration, making it suitable for all skin types, including dry, oily, and sensitive skin.

With an impressive SPF 50+/PA++++, Round Lab Birch Juice Moisturizing Sunscreen offers broad-spectrum protection against harmful UV rays, helping to prevent sunburn, premature aging, and skin cancer.

The addition of Homosalate absorbs UVB rays, while Glyceryl Glucoside enhances the skin’s natural defenses by boosting enzymatic antioxidants and preventing dehydration.

This sunscreen also features niacinamide, which brightens the skin, reduces hyperpigmentation, and soothes redness from acne and eczema.

The lightweight, essence-like texture absorbs quickly without leaving a white cast or sticky residue, making it ideal for daily wear and use under makeup. Additionally, it’s waterproof for up to 80 minutes, ensuring long-lasting sun protection throughout the day.

Round Lab Birch Juice Moisturizing Sunscreen is a chemical sunscreen with a reef-safe formula, offering a gentle, non-irritating experience for sensitive skin and eyes. Whether you’re looking for daily protection, a hydrating sunscreen, or a product that doubles as a moisturizer, this sunscreen has you covered.

Popular in Korea and a viral hit on TikTok, this sunscreen is an essential part of any skincare routine. It’s your go-to sunscreen for skin that is not only protected but also moisturized, glowing, and free from harmful chemicals.

Buy wholesale and sell in your store:

• 50ml

Why Stocking Olive Young Award Winners is a Smart Move for Your Store

As we wrap up our coverage of the Olive Young Awards 2024, it's clear that this year's winners are setting the standard for skincare and beauty innovation.

From the hydration-boosting Round Lab Birch Juice Moisturizing Sunscreen to other groundbreaking products, these award-winning items have captured the attention of beauty lovers and industry professionals alike. Their exceptional formulas, outstanding results, and growing popularity make them the perfect additions to any store's product lineup.

For retailers looking to stay ahead of the curve and meet the growing demand for high-quality skincare, stocking these best-selling, award-winning products is a smart move.

Not only do they promise to deliver the results customers are looking for, but they also come with the prestige of being recognized by one of Korea's leading beauty authorities. Whether you're catering to customers who prioritize sun protection, hydration, or overall skin health, these products offer something for everyone.

SEOUL4PM offers the perfect opportunity to buy wholesale and stock up your store with these sought-after K-beauty products.

By offering your customers the latest and greatest from the Olive Young Awards 2024, you’ll be tapping into a market that is eager to experience the next big thing in skincare.

Visit SEOUL4PM today to purchase wholesale and ensure your store is stocked with these top-rated, award-winning products that are sure to fly off the shelves.