What Global Wholesale Data Tells Us About Korean Skincare Trends

In the world of Korean skincare wholesale, success comes down to knowing what sells — and who it sells to.

This week at SEOUL4PM, we analyzed our platform’s top-selling skincare products from June 16–22 and discovered a clear divide: some products are perfect for first-time buyers looking to test, while others are consistently reordered by volume sellers who know what moves.

Here are the top 10 products that performed best this week, organized to help you decide what to stock next.

For First-Time Buyers

Low MOQ, accessible pricing, and trusted formulations

ILLIYOON Ceramide Ato Lotion - Buy here

📍Perfect for entry-level buyers looking for low-risk, high-trust products.

• MOQ: 6 units
• Target Buyer: First-time buyers, small retailers, sensitive-skin-focused stores

This 350ml lotion is a bestseller for a reason. It’s hypoallergenic, fragrance-free, and ideal for dry or reactive skin. Its reputation, combined with a low MOQ, makes it a smart test item for new buyers.

SKIN1004 Hyalu-Cica Water-Fit Sun Serum – Buy here

📍A lightweight, high-reorder SPF that welcomes new buyers.

• MOQ: 50 units
• Target Buyer: Indie stores, Middle East & US-based sellers, new SPF entrants

This sun serum combines Centella Asiatica and Hyaluronic Acid, giving it a calming, hydrating finish that wears well under makeup. It’s one of the most repeated orders among low-MOQ sun care items.

KSECRET SEOUL 1988 Cream: Retinal 1% + Fermented Rice – Buy here

📍A gentle entry point into high-function skincare.

• MOQ: 48 units
• Target Buyer: Small shops building anti-aging lines, clean beauty testers

This cream balances retinal with fermented rice for a soft-focus finish that appeals to beginners and cautious skincare users. A solid choice for stores exploring Korean retinoids without overwhelming first-time buyers.

EQQUALBERRY Swimming Pool Toner – Buy here

📍A hydrating, visually distinctive toner with low entry risk.

• MOQ: 54 units
• Target Buyer: Design-focused stores, SEA & JP retailers, indie curation shops

This mild toner offers hydration and pH balance in a package that stands out on shelves. Its name and branding are conversation starters, and its performance is quietly consistent.

For Volume Sellers

High performance, high MOQ, high payoff

KSECRET SEOUL 1988 Serum : Retinal Liposome 2% + Black Ginseng – Buy here

📍A performance-driven pick for serious skincare sellers.

• MOQ: 120 units
• Target Buyer: US/CA-based sellers, performance skincare retailers

With 2% retinal liposome and black ginseng, this serum targets visible signs of aging fast. It’s not for cautious testers — it’s for confident sellers who know their audience wants clinical-level results.

Beauty of Joseon Relief Sun: Rice + Probiotics – Buy here

📍A K-Beauty cult favorite with proven global pull.

• MOQ: 120 units
• Target Buyer: PH/US volume buyers, SPF-focused stores, viral product chasers

Beloved for its airy texture and probiotic-rich rice extract, this SPF has gone viral for good reason. Reliable turn-over makes it a repeat winner for mid-to-large volume buyers.

KSECRET Pine Tree + Ceramide Sun – Buy here

📍A newer SPF entry gaining traction in diverse markets.

• MOQ: 80 units
• Target Buyer: Canadian/Nepalese buyers, barrier-focused skincare lines

Pine tree extract helps soothe irritation while ceramides support barrier repair. This sun cream is rising fast as a breakout hit in wellness-forward markets.

EQQUALBERRY Swimming Pool Ampoule – Buy here

📍A high-moisture ampoule that pairs perfectly with its toner sibling.

• MOQ: 77 units
• Target Buyer: Boutique retailers, hydration-focused brands, set builders

Packed with niacinamide and Aquaxyl, this ampoule builds on the toner’s concept with more concentrated results. Repeatedly ordered by buyers bundling hydrating products.

KSECRET SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean – Buy here

📍A targeted eye solution for premium placement.

• MOQ: 140 units
• Target Buyer: Anti-aging skincare specialists, premium distributors

4% retinal and fermented soybean make this eye cream both potent and unique. High in actives, it targets fine lines for customers seeking visible improvement.

EQQUALBERRY Bakuchiol Plumping Serum – Buy here

📍A vegan, plant-based retinol alternative with upscale appeal.

• MOQ: 108 units
• Target Buyer: Clean beauty retailers, EU market-focused buyers

Bakuchiol offers a gentle, pregnancy-safe alternative to retinol, and this formula highlights its smoothing, plumping effect in a luxe format perfect for concept-driven stores.

📈 Summary: Curated by Data, Not Guesswork

Every week, we track Korean skincare wholesale orders to help buyers make better decisions. These 10 products weren’t just popular — they were proven, reordered, and strategically selected by real buyers worldwide.

Ready to test something new or double down on your hero SKUs?

✉️ Reach out to us for tailored MOQ bundles and curated product suggestions.

🔗 Or explore more at seoul4pm.shop

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